Pattern Theory is the world’s leading sock laboratory (which is impressive, since it doesn’t actually exist). Our “team” of imaginary textile scientists works around the clock in a top-secret basement to engineer the most unnecessarily dramatic socks ever made. Ruffles, stripes, polka dots, you name it, we’re 100% committed to sustainability, mostly because fictional companies have zero carbon footprint. Pattern Theory: proving that fashion rules are meant to be broken, and so are the laws of reality